About 34 percent of smart watch buyers are 25 to 34 years old and another 34 percent are 35 to 49. Smart band owners skew a little younger, with 33 percent in the 25 to 34 range and 29 percent in the 34 to 49 range. It also turns out that women prefer smart bands while men choose smart watches.
Who is most likely to buy a smartwatch?
Research conducted by GfK, and collated by eMarketer, shows Internet users between the age of 25 and 34 are the most likely to purchase a smartwatch in the next six months.
Who is the target market for smartwatches?
Smartwatch Market Outlook:
The older working-age population, made up of persons aged between 45 to 64 years, includes 81.5 million individuals, which makes up 26.4% of the population.
What age group uses smart watches the most?
In the US, one of the leading markets for wearables, the majority of existing users of wearables are adults in the 25–34 age bracket. In this market, smartwatch and fitness tracker owners are similar in terms of affluence and age but not gender.
Why do people prefer smart watches?
Activity tracking is a big reason why people turn to smartwatches. An all-purpose timepiece should log your steps, calories and workouts, and most of today’s wearables have a heart rate monitor as well. Many smartwatches also have GPS on board, which is useful for mapping runs and bike rides.
Why are smartwatches so popular?
With the increasing awareness of healthy life style, smartwatches connect personal data to their smartphones more seamlessly compared to the original wristbands. Also, compared to smartphones, the wearable devices track activities more accurately. Notifications that further “addict” people to their phones.
What percentage of people wear smart watches?
Share of U.S. adults regularly wearing a smart fitness tracker 2019, by demographics. According to recent survey data, 25 percent of women in the United States said they regularly wore a smart watch or wearable fitness tracker in 2019, compared to 18 percent of responding men who said the same.
How can I promote my smartwatch?
If your business is ramping up its marketing strategy for the remainder of 2015, here are a few changes you should make to reach smartwatch wearers.
- Invest in Ads. …
- Develop a Useful App. …
- Create a Smartwatch-Friendly Website. …
- Adjust Your Emails.
How big is the smartwatch market?
The global smart watch market is expected to grow from $49.74 billion in 2020 to $59.02 billion in 2021 at a compound annual growth rate (CAGR) of 18.7%.
What are the features of smart watch?
All the big smartwatch features are here, including viewing notifications and sending messages from your wrist, tracking your activities and fitness goals through Google Fit, listening to music, logging your location (for GPS-enabled devices), talking to Google Assistant, and more.
How many people own wearable devices?
The number of connected wearable devices worldwide has more than doubled in the space of three years, increasing from 325 million in 2016 to 722 million in 2019.
How many people buy Fitbit?
Since 2010, Fitbit has sold over 116 million devices worldwide and has 31 million active users but has struggled with declining sales in recent years. Fitbit shipped 12.9 million units worldwide in 2020, while Apple shipped over 151 million wearable devices worldwide in the same period.
Are wearables IoT?
One of the most impactful healthcare industry applications today is wearables, which are Internet of Things (IoT) medical monitoring devices that patients can wear. These healthcare wearables allow for remote monitoring of various vital signs and health statistics.